Consumer Research on RTE category

Market Research on a Ready-to-eat category food

Company

RTE Food products manufacturer

Overview

The Client wanted to conduct Concept testing for his products before launching

Approach

Market Research targeting the Chennai market was conducted. Concept testing, test launch strategy, communication initiatives, development of distribution model were included in the study

Outcome

The results of the research were communicated to the client. The product was successfully launched considering the inputs and strategies suggested from the study