We have been providing a variety of consultancy services to diverse clients. This experience has exposed us to a lot of challenges and has helped us grow stronger. Our relationship with our clients is built on trust and reliability and hence we maintain a long term bonding.

Current Clientele

Milkose logo

CONTINENTAL MILKOSE (INDIA) LTD

Association since 2015
Current Assignments Facilitating the launch of Choco Malt and Maltovita (MFD) in Chennai.

Setting up the sales team for Milkose

Daily monitoring and training of sales team

Placement and BTL activities

 

 

 

 leo

LEO COFFEE

Association since 2007
Current Assignments Managing the Distribution channel.

Below – the – line activities.

Past Assignments Consumer Research for the continued  improvement in the product offering and identifying the most desirable cross promotional products in the market.
Accomplishment Instrumental in launching packet coffee through a retail distribution infrastructure (started from ground zero)

Instrumental in launching Roast & Ground kiosks in shop-in-shop format across Tamilnadu & Bangalore.

 

 

 

 Vijay Batter Logo


VIJAY HOME FOODS PVT LTD

Association since 2015
Current Assignments Facilitating the launch of Vijay Idli Dosa Batter in Chennai.

Strategies to improve the width of Distribution

Digital Marketing Activities

 

 

 Schmecken Logo-ai

SCHMECKEN AGRO FOOD PRODUCTS PVT LTD

Association since 2017
Current Assignments Digital Marketing Activities

-Social media marketing

-Microsite creation

 

 

 Ayuryogashram-Logo

AYURYOGASHRAM PVT LTD, THRISSUR

Association since 2015
Current Assignments Marketing Strategy

Digital Marketing activities such as Adwords management, SEO, SMM

 

 Mahesh value logo

MAHESH VALUE GROUP

Association since 2016
Recent Assignments Central Location Test for Consumer Blind study amongst TT  and other brand appalams

Group Discussions amongst Cricket Coaches

Pre-launch Consumer study for a Cricket Bat

 

projects handled in the past

SNo Organisation Brand / Product Project handled
1
Glenworth Estate Limited
Glendale Green Tea  Glendale Market Research on Green Tea in Chennai market and recommendation of Distribution plan, Positioning, Pricing, Placement and Promotion strategies.
2
Triguni Foods
Eze Eats

(Ready to Eat)

 Triguni Concept Testing, Test launch Strategy, Communication initiatives, Creation of distribution model for test launch.
3
SKM Animal Feeds
Porna Rice Bran Oil  porna Pricing Model. Strategy to increase consumer franchise
4
American Sweet Corn
Sweet Corn Study on Kiosks and strategy to promote the Sweet Corn concept
5
Ravikumar & Co
Ajantha Supari  ajantha Model markets for Ajantha Supari.
6
Swarna Healthcare
(US based)
Feasibility study to launch Olive Oil in India.
7
Bison Chemicals
MY Clean Home  bison-logo Distribution Revamp in Tamilnadu Upcountry.
8
Naga mills
Naga brand of Atta and Sooji  Naga Product rationalization. Increasing the width of distribution.  Revamping field force.
9
Tatva Health & Wellness
PINA Saffron  Tatva Launch Strategy, Communication initiatives, Creation of distribution model for the launch.
10
Kandy Stores, Kurunegala, Srilanka
Apparel retail store  Kandy Store Re-positioning, POS implementation, Loyalty program implementation and CRM initiatives.
11
Amrutanjan Healthcare Ltd
Fruitnik Mango Drink  Amrutanjan-logo Various market research activities to test the USP and positioning strategies
12
Ravi Foods
Dukes Biscuits, Waferss  Dukes Sales force reorientation, distribution revamp and visibility campaign.
13
Jeyyam Global Foods
Jeyyam Dhall  Jeyyam Consulting in the areas of Distribution management (Primary and Secondary)

Various market research activities

14
JFA & Modfurn Group
Furniture Brands  JFA-NEW-LOGO Consumer research projects / Market Mapping for New outlets / Branding and CRM initiatives / Media planning and budget management
15
Roxy Roller flour mills
Surya Gold  Roxy-logo4 Facilitated the launch of SURYA GOLD brand of Atta / Suji / Maida in Chennai.

Distribution Channel management