“EITHER WRITE SOMETHING WORTH READING OR DO SOMETHING WORTH WRITING ABOUT”

Benjamin Franklin

Hybrid Marketing

WHAT IS HYBRID MARKETING?

The dictionary definition for the word “hybrid” reads as ” something (as a power plant, vehicle, or electronic circuit) that has two different types of components performing the same function”. Hybrid car and hybrid PC are good examples. A hybrid car consumes less fuel and emits less CO2. Hybrid PC combines the convenience of the tablet and the keyboard support of a PC. Therefore, a hybrid is an advancement over the pedigreed version bringing out value additions to the end-user.

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Are Marketers Becoming Too Data-Centric?

Data-Driven Marketing Vs. Customer Pulse Reading: Are Marketers Becoming Too Data-Centric?

In the world of marketing, data analysis is seen as the one-stop-solution to all needs for insight. Big data mining has changed the way we approach marketing forever.

The data-centric approach is useful, but the average marketer has so much data at their fingertips that getting too caught up in analysing data might actually be detrimental.

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