“EITHER WRITE SOMETHING WORTH READING OR DO SOMETHING WORTH WRITING ABOUT”

Benjamin Franklin

How not to make regrettable mistakes when hiring ad agency for your start-up?

How not to make regrettable mistakes when hiring ad agency for your start-up?

Startups have limited resources – both money and human. With renewed emphasis on sustainable growth and unit economics, it becomes all the more imperative for start-ups to make a considered choice of agency to ensure optimized resource deployment.  We have curated a list of five mistakes to watch out for when hiring an agency for your startup

 1. Specialist agencies for different requirement

Large established business with clearly defined structures and roles with specific people doing specific roles can afford to have different agencies for different mandates.  However, in a start-up scenario, where roles are not clearly defined, and resources are a constraint, choosing a full-service agency – Research, Creative, Digital, PR, BTL can help ensure higher bang for the buck through an integrated approach while saving you valuable resource time on multiple briefing and on-boarding sessions.

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A wedding to remember from Tanishq

A WEDDING TO REMEMBER FROM TANISHQ

Tanishq the jewellery brand from the house of Tata (turnover of  Tanishq  expected to be about Rs.10000 crores for the current fiscal)  has been heavily trending on social media after it launched the latest television commercial.   The reason:  The ad. is all the about the remarriage function of a dusky bride . How do we know that it is her remarriage? Enter the cute  little daughter of the bride telling her mother that she wants to join her in circling  the havan!

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