“EITHER WRITE SOMETHING WORTH READING OR DO SOMETHING WORTH WRITING ABOUT”

Benjamin Franklin

Will Groupon repeat its Grouponion ploy?blog

Will Groupon repeat its Grouponion ploy?

DEAR  (TEAR) ONION

Today’s leading dailies announce that the retail rate of onion has soared and reportedly touched Rs.100/- per kilo  in the Capital.  Surely this presses the panic button in the political circle since onion  price levels are notoriously linked to political fortunes if one goes by the political  history since 1980.

Continue reading

Marketing Cheat Sheet (MCS) for marketing consulting

 PHASE: IDEA TO ACTION / READY TO LAUNCH

In most occasions the arduous task of a marketing consultant is to moderate the overzealous promoter or entrepreneur who swears by the superiority of his product.  Don’t get annoyed.  The undying passion for his product alone marks the difference between an entrepreneur and other mortals, we the consultants included! Invariably, when we move to the phase of taking a brief from him, experience taught us to be a good listener throughout the session, though the sense of logic nudges you to interrupt.

Continue reading

Contact Us
DO YOU WANT US TO TALK TO YOU ?

captcha