“EITHER WRITE SOMETHING WORTH READING OR DO SOMETHING WORTH WRITING ABOUT”

Benjamin Franklin

A wedding to remember from Tanishqblog

A wedding to remember from Tanishq

A WEDDING TO REMEMBER FROM TANISHQ

Tanishq the jewellery brand from the house of Tata (turnover of  Tanishq  expected to be about Rs.10000 crores for the current fiscal)  has been heavily trending on social media after it launched the latest television commercial.   The reason:  The ad. is all the about the remarriage function of a dusky bride . How do we know that it is her remarriage? Enter the cute  little daughter of the bride telling her mother that she wants to join her in circling  the havan!

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Marketing Cheat Sheet (MCS) for marketing consulting

 PHASE: IDEA TO ACTION / READY TO LAUNCH

In most occasions the arduous task of a marketing consultant is to moderate the overzealous promoter or entrepreneur who swears by the superiority of his product.  Don’t get annoyed.  The undying passion for his product alone marks the difference between an entrepreneur and other mortals, we the consultants included! Invariably, when we move to the phase of taking a brief from him, experience taught us to be a good listener throughout the session, though the sense of logic nudges you to interrupt.

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