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Mastering Segmentation for Maximum ROI: 4 Strategies to Drive Business Successblog

Mastering Segmentation for Maximum ROI: 4 Strategies to Drive Business Success

Segmentation Mastery for Peak ROI: 4 Tactics to Propel Business Triumph

Introduction:

Segmentation studies are a significant investment for organizations, requiring careful planning to ensure the highest return on investment (ROI). To help you unlock the full potential of your segmentation results and justify the ROI, we present four powerful strategies that will empower your organization to thrive in today’s dynamic business landscape.

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Beyond Chatbots: Unlocking the Full Potential of AI for Brand Marketers

Beyond Chatbots: Unlocking the Full Potential of AI for Brand Marketers

While AI is not a new term, the recent emergence of ChatGPT has put it in the spotlight. Though generative AI is currently trending, AI technology offers more than just content creation based on user inputs. In digital marketing, AI’s predictive capabilities can help overcome operational challenges and analyze data in near real-time.

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What to Expect in Market Research: Anticipated Trends

What to Expect in Market Research: Anticipated Trends

The market research industry is thriving and currently valued at USD82.60bn. As it continues to adapt to new challenges, we can expect to see significant growth in the coming years. With ever-increasing volumes of data and diverse audiences, market research will need to enhance its methodologies and use technology to provide businesses with actionable insights.

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Mistakes that ruin your Research

6 Mistakes that ruin your Research

 1. Unprofessional Planning

The Research Design and the Methodology should be well-planned such that the objectives of the Research are met. When companies hire agencies for conducting surveys, it is necessary that they co-ordinate with the agency and involve as much as possible throughout the Research process. This way, they gain proper understanding of their target audience and also they have an opportunity to ensure whether their Research problems are being resolved.

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How not to make regrettable mistakes when hiring ad agency for your start-up?

How not to make regrettable mistakes when hiring ad agency for your start-up?

Startups have limited resources – both money and human. With renewed emphasis on sustainable growth and unit economics, it becomes all the more imperative for start-ups to make a considered choice of agency to ensure optimized resource deployment.  We have curated a list of five mistakes to watch out for when hiring an agency for your startup

 1. Specialist agencies for different requirement

Large established business with clearly defined structures and roles with specific people doing specific roles can afford to have different agencies for different mandates.  However, in a start-up scenario, where roles are not clearly defined, and resources are a constraint, choosing a full-service agency – Research, Creative, Digital, PR, BTL can help ensure higher bang for the buck through an integrated approach while saving you valuable resource time on multiple briefing and on-boarding sessions.

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Legacy Brands

How Legacy Brands Evolve And Remain Relevant Across Generations
In India, Maggi has been an undisputed success, to the point where the brand name has become synonymous with instant noodles. So much so, that after the 5-month ban, Maggi didn’t even have to try and renew its contract with its brand ambassadors to promote the product.

Social media sites ran articles celebrating the return, and all the promotional material was centred around consumers who had sorely missed the brand.

Clearly, there is something about legacy brands like Maggi, Bata, or even the Enfield Bullet, that keeps them relevant even after so long.

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Ashram Brands: The Strategy Behind Their Success

ASHRAM BRANDS: THE STRATEGY BEHIND THEIR SUCCESS

India is an eclectic mix of old and new. Tradition and technology coexist in a dichotomy that makes for unique economic opportunities, and this is best illustrated by the recent surge in the popularity of ashram brands.

They ride the wave of a growing middle class, ingrained spirituality, and an ever-increasing accessibility to commodities. The number of Indians with purchasing power is growing with every passing year. According to a recent study by the McKinsey Global Institute, at the current growth rate, Indian households will see their incomes triple over the next two decades.

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Hybrid Marketing

WHAT IS HYBRID MARKETING?

The dictionary definition for the word “hybrid” reads as ” something (as a power plant, vehicle, or electronic circuit) that has two different types of components performing the same function”. Hybrid car and hybrid PC are good examples. A hybrid car consumes less fuel and emits less CO2. Hybrid PC combines the convenience of the tablet and the keyboard support of a PC. Therefore, a hybrid is an advancement over the pedigreed version bringing out value additions to the end-user.

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The Brand Manager’s Caution Guide

MARKETING CHALLENGES IN THE PACKAGED FOOD BUSINESS: THE BRAND MANAGER’S CAUTION GUIDE

The food packaging industry is generally regarded as being one of the safest industries to run. Economic upheavals affect it less than other businesses because, after all, everyone needs to eat.

That’s not to say that marketing your product is going to be a cakewalk. There are hundreds of established brands out there that have entrenched themselves in consumers’ minds, and new brands are cropping up every day.

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