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How not to make regrettable mistakes when hiring ad agency for your start-up?

How not to make regrettable mistakes when hiring ad agency for your start-up?

Startups have limited resources – both money and human. With renewed emphasis on sustainable growth and unit economics, it becomes all the more imperative for start-ups to make a considered choice of agency to ensure optimized resource deployment.  We have curated a list of five mistakes to watch out for when hiring an agency for your startup

 1. Specialist agencies for different requirement

Large established business with clearly defined structures and roles with specific people doing specific roles can afford to have different agencies for different mandates.  However, in a start-up scenario, where roles are not clearly defined, and resources are a constraint, choosing a full-service agency – Research, Creative, Digital, PR, BTL can help ensure higher bang for the buck through an integrated approach while saving you valuable resource time on multiple briefing and on-boarding sessions.

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