“EITHER WRITE SOMETHING WORTH READING OR DO SOMETHING WORTH WRITING ABOUT”

Benjamin Franklin

Marketing and Indian General Election 2014

EMERGENCE OF POLITICAL MARKETING

With 79 crores of eligible voters to be addressed to, the upcoming General Election has set an unprecedented marketing warfare in motion. Perceptibly, there is a welcome change in the attitude of middle class and the educated youth towards voting ; from indifference to a sense of participation in electing the government.

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