Distribution – What challenges?

DISTRIBUTION – IT IS IMPORTANT

Distribution (the 2nd P in the 4Ps of marketing) aims to make the product available to the nearest point of purchase to a consumer. Therefore, distribution is a very critical element within the marketing value chain for an organisation. This function is closely grouped with sales operations. . The distribution model adopted by FMCG companies in India is time- tested for its efficacy and durability.

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Nov 11, 2013alternate distribution channel, consulting in setting up franchise model, distribution management, FMCG, new product launch, retail chain management, sales force automationBK Team 131

A wedding to remember from Tanishq

A WEDDING TO REMEMBER FROM TANISHQ

Tanishq the jewellery brand from the house of Tata (turnover of Tanishq expected to be about Rs.10000 crores for the current fiscal) has been heavily trending on social media after it launched the latest television commercial. The reason: The ad. is all the about the remarriage function of a dusky bride . How do we know that it is her remarriage? Enter the cute little daughter of the bride telling her mother that she wants to join her in circling the havan!

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Nov 11, 2013advertising agency, brand advertising, brand market agency, brand marketing, market research, tanishq brand marketingBK Team 131

“EITHER WRITE SOMETHING WORTH READING OR DO SOMETHING WORTH WRITING ABOUT”

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Distribution – What challenges?

A wedding to remember from Tanishq